A great trademark can help with the sales of goods and
services and very desirable goods or services can make a
trademark famous.
Do I need a lawyer?
You do not have to have a lawyer to file in
the U.S., although it certainly increases your chances of
a successful filing. A trademark attorney will check that
you have all the necessary records in the proper format, that
your mark qualifies for protection, and perform a thorough
trademark search. You can do these yourself, but an experienced
attorney will likely be able to do it much faster and more
reliably.